The classic black and white QR code has become well known throughout the past decade. And while usage was somewhat limited in the early days, today’s consumers are scanning qr codes more than ever; this is due in large part to the fact that most phones now scan them natively with no additional app required.
Brands across industries are responding by finding new ways to utilize these useful tools, including as a way to digitalize physical things through platforms like Blue Bite.
And as they do, brands are realizing that the traditional black and white look of the codes isn’t a requirement. Brands can easily create custom QR codes that reflect their branding and include logos or other graphics. Here, we’ll take a look at some of the ways you can create your own qr code.
Custom QR Code Options
Custom Colors for QR Codes
A common misconception about QR codes is that they have to be black and white. Add color to your QR code to draw attention to it and attract more scans.
Note, however, that you should not invert QR code colors; that is, a light code on a dark background will not be able to be read by some phones.
Create a QR Code with a Logo
QR codes can be branded by adding a logo. Check out the Blue Bite QR code below for an example.
Add a CTA to a QR Code
Like adding a logo, you can also add a CTA directly to the QR code. An eye-catching “Scan Me” or “Get the Outfit” in the center of a QR code can convince consumers to scan.
How to Create a Custom QR Code
The easiest way to create your own custom QR code is to use a custom QR Code generator. At Blue Bite, we find QR Code Monkey easy to use and offers the options needed to create great looking QR codes.
Where to Use Custom QR Codes
Products and Packaging
Custom QR codes are a great way to include all the product information consumers could ever need on products and their packaging without cluttering the design. Custom QR codes can fit into your existing product and package design.
But QR codes are being used in a wide variety of venues, for a wide variety of use cases. While they have long been a great option to provide better attribution for print advertising including magazines, newspapers, brochures and more, QR codes are now appearing on commercials and other video venues as a way to provide better one-to-one attribution for these venues.
As the COVID-19 pandemic ushered in a new demand for contactless interactions, QR codes became a great way to provide this to consumers. A great example is restaurants, which began using QR codes at tables in place of printed menus. This is not only safer and more sustainable, it offers restaurants the option to update the menus in real time for things like the day’s specials, items that are no longer available and more.
Going beyond menus, QR codes can launch contactless payment options, and even offer diners options like check splitting and other features — adding even more value.
Anywhere You Need to Offer Personalized Experience
QR codes, custom or otherwise, allow brands to offer personalized digital experiences to consumers, regardless of where the QR codes are used. While QR codes were commonly used simply to redirect to a static website for too long, employing a QR code platform like Blue Bite allows you to easily offer personalized experiences at scale.
Blue Bite allows you to present different experiences to consumers based on context, including location, specific product or advertising venue, place in the buyer’s journey, language and much more. Using serialized QR codes empower brands to employ even more features, like product authentication.