This documentation is for our current platform, hosted at bluebite.com. If you are still using the mtag.io Object Manager or Studio to manage your Blue Bite account, please see our Legacy Documentation.
The Studio integrates with Google Analytics (GA) to provide a free and easy way to track consumer engagement within Experiences. With our GA integration, you can track clicks down to the object level, and you can also track activity on Image, Button and Action components. Additionally, you can look at metrics like time on page, sessions, average session duration, average page views and more.
Enabling Google Analytics Within an Experience
- Identify your GA Property Code - Navigate to Google Analytics → Admin → Property Settings → Property Code (ex: 000000000).
- In the Studio, open your experience and navigate to the Configure > Analytics.
- Select “Google Analytics” in the Analytics Type drop down.
- Input your Tracking ID, and save the Experience.
- GA will begin tracking data with default values.
All Components that support GA tracking will have the following icon under Component Details in the upper righthand corner.
Note: This tab will only be visible if GA has been enabled for the Experience.
There are three dimensions to label events:
- Event Category is the name of the Component being interacted with.
- Event Action refers to what type of action is triggered when the given Component is activated.
- Event Label is the URL where that action leads.
All three of these categories are customizable to fit specific reporting needs. See the following section for more information on custom options.
Google Analytics Custom Dimensions
If there are multiple Experiences to track, GA Dimensions and Macros can be utilized to pass back additional information to help differentiate data. See our List of Macros to view available macros.
Some sample key data points that can be tracked are object identifiers and object attributes such as product size, color and description. These will in turn need to be configured in GA (Admin → Custom Definitions → Custom Dimensions).
Tip: Include UUID (Object ID) to track activity on each object individually, and be sure that the Dimensions Index from GA matches the Index number in the Studio.
To view GA Dimensions in Google Analytics, go to Secondary Dimension → Custom Dimensions.
Click here for more information on GA Custom Dimensions.